MY EVALUATION P2

THE DIGIPACK AND CD DESIGN 

I opted for such products to complement the chosen style of youth and colour as I previously discussed. Therefore, in order to do such a thing I used similar elements of production that I used when creating the music video. For example, I used the same mood board that I formed for my music promo video when deciding on how to create a relevant digipack. I also used many of the characters or props that are in the original video in order to heighten the fluency between the synergy. For example, the ‘casanova’ character (the boy with the roses and a moustache) appears in both the video and the digipack inner cover). Furthermore, one of the images in the digipack is in fact a screenshot from the actual video itself, thus having a direct correlation to it, allowing the viewer to immediately recognize that the two are associated with one another. An editing technique which I used in both the video and in the digipack is the adjusting of the colour scheme. For example, almost every image had been saturated completely and increased in contrast and exposure. Therefore, in order to evoke the same feel of brightness I did the same in my digipack. I also decided to include a reoccurring motif in all of my ancillary texts, that being the ‘lollipop’ semiotic. Not only is this the title of the song, but it is also symbolic in many ways (it subliminally represents the notion of youth and how the sweet serenity of life can easily be sucked away, therefore we must embrace it). As a result of this, if the audience are attracted to such a sign they will most probably enjoy the video. 

THE WEBSITE 

The house style is also maintainedin the fan site which promotes the artist and their video.   This platform also contains the lollipop symbol several times throughout the site. I have chosen to do this as I hope that the audience member shall eventually associate the lollipop sign with the Mika’s hit song immediately after viewing it. Similar to the digipack, the website also includes screenshots of pictures from the music video as well as the video itself being embedded into the site so that it’s the first thing the viewer sees when entering the homepage. 

SYNERGY

At first, I found the task of combining various different agents together in order to promote the artist (Mika) and his song (‘Lollipop’) very difficult. However, once I had grasped the ‘feel’ of the song and the and themes it portrays, the direction became more clear. I aimed for all the products to be related through their; characters depicted (the young children); colour scheme (fully saturated); context (the park/ colorful living room/ studio); and the symbols (lollipops, roses, hearts, etc).