OUR TARGET AUDIENCE

The video above conveys the process Lauren and I went through in order to decide who our target demographic is (5-16 year olds)

THE DEEPER MEANING OF THE SONG

THE STORYBOARD PLAN

 Before creating our storyboard, Lauren and i went through the lyrics of the song in a chronological order and analysed its meaning in an academic manner. We also told one another our interpretations of each of these lines whilst also taking into consideration how we would like the audience to perceive them. As a result of this method, we wrote rough ideas of what we intend to put into our storyboard for the different shoots and here's what we came up with....

THE CALL SHEET (home shoot)

Lauren and i decided to create a call sheet for the home shoot that we sent to each member of our music video. This helped us to organise our actors, which therefore gives us more time to shoot and rehearse as we are aware of our schedule and what we need to achieve.

FINDING THE LOCATION

When deciding on where to shoot our music video, Lauren and i strongly agreed on the fact that more than one location to shoot was essential. This is because we wanted to evoke a sense of adventure in our music video and various locations would help to do this. For our first shoot (Saturday 5th) we choose to film at a studio in Boreham Wood. In order to achieve this, we emailed the owner of the studio. He very kindly let us, as seen in the snapshots below...

For our second shoot we chose a less complex option of filming nearby. For the first half of the day we decided the shoot would take place in my garden as i have a climbing frame which suited the playful style of our video. For the second half of the day we asked a close friend of ours if we could use their top floor (which is very colourful and spacious) to shoot. Fortunately, they also let us use their place to film. Here is a screenshot confirming her approval via Facebook...

Overall im so pleased with the choices of locations as they are both very different yet suited to the style and genre of our video. I cannot wait to start filming ! 

MY DIGIPACK COVER

As the song 'Lollipop' is very much child orientated and colourful, i felt that it would be appropriate to have some of elements of my final digipack drawn by hand, rather than computerised. This would furthermore emphasise the originality of our piece and make it somewhat idiosyncratic in this particular aspect of our project as it is known for artists to have professional photographs taken for use in the digipacks rather than handmade images. 

Here are some rough sketches that i came up with to perhaps be replicated in my digipack...

These two images above depict a black and white version of what i intend to be the colourful album cover. It involves the title of the song 'LOLLIPOP' in a rainbow-like format, with each letter having it's own little deco ration (e.g. polka dots). In the centre of the cover shall be a little girl sucking on her lollipop innocently. To the left and right of her will be various objects/ideas/things/items that young children are typically fond of (e.g. hearts music sweets teddy bears etc) all piled on top of each other creating a collage-like effect. At the bottom of the cover I will write the name of the artist (Mika). I chose to use this curly and sketchy font as it stuck to the main theme of my cover which is youth.  

The image above shows another one of my potential digipack covers. It has a different style of font from the previous one, this time being a lot more sketchy. In the centre of the image there is a swirl lollipop surrounded by different sized hearts. I found this would be significant as it conjoins the two main ideas of the song (love and lollipops) together and forms an attractive picture. At the bottom in an informal font the artist's name is written. Therefore the audience can identify who sung this piece of music and furthermore they can associate this artist with their perceptions of love and lollipops.  

This image shows some of the different styles of font's that i experimented with in the process of making these pictures.