THE FINAL MUSIC VIDEO

THE WEBSITE

CLICK HERE TO SEE THE WEBSITE

THE HOMEPAGE 

• With the intention of portraying colour,joy and youth in my website I ensured that everything on this page was colorful and vibrant. Furthermore, I chose to fill the page with a lot of information so that the young consumers are never bored and can easily access different pages. 
• I also added a link to a Mika doodle competition on facebook as I felt it was age appropriate and also something fun to do whilst socializing with other mika fans 
• There are many social networking hyperlinks on the page as I believe the younger generation are very involved with such sites, thus appealing to their norms. 
• I incorporated a different fan website into mine as I was really attracted to it. 

THE NEWS PAGE 

• After researching about the artist, I felt that it was necessary to make a news page which updates all his fans about Mika’s life and upcoming events. 
• I chose to post his latest gig and the news about him becoming an X factor judge on this page because, as a fan of Mika myself, I found these stories the most exciting and interesting. 

THE PHOTO’S PAGE 

• As a result of viewing many other Mika fan sites, I noticed that they all had at least one page which had a gallery of Mika related pictures in it. Therefore I chose to do the same.
• I also used some of my images that I designed for Mika in the gallery, thus adding originality to this page. 
• (there are more photos on the real website than whats shown above which is just a snapshot) 

THE VIDEO’S PAGE 

• After watching a variety of fan videos on youtube, I thought it would be cool for the young audience to check out some of my favorite ones. 
• Not only is this entertaining but it’s also a way of sharing some amazing video’s which perhaps haven’t got enough credit yet. 

THE FORUM PAGE

• This includes a forum that I created and designed for the fans to talk and socialize with.

THE FINISHED DIGIPACK

This is the final digipack all together. I have written about how i created each side in various posts below this one. Overall, I am pleased with the outcome of the digipack and CD as the sides work well together. Athough they are evidently different with regards to the aspects of the image (e.g. different setting, props and people) they all contain an ever-present theme of colour. This relates to the music video as it is vibrant and energetic. Therefore, when the consumer purchases this digipack they will be prepared for what is to appear in the music video, and furthermore, this may give them some awareness of what type of music to expect (e.g. upbeat pop music aimed at children).

This is the front cover...

These are the middle pages (including the CD itself - the centre picture)

this is the back cover...

MY EVALUATION P1

MY EVALUATION P2

THE DIGIPACK AND CD DESIGN 

I opted for such products to complement the chosen style of youth and colour as I previously discussed. Therefore, in order to do such a thing I used similar elements of production that I used when creating the music video. For example, I used the same mood board that I formed for my music promo video when deciding on how to create a relevant digipack. I also used many of the characters or props that are in the original video in order to heighten the fluency between the synergy. For example, the ‘casanova’ character (the boy with the roses and a moustache) appears in both the video and the digipack inner cover). Furthermore, one of the images in the digipack is in fact a screenshot from the actual video itself, thus having a direct correlation to it, allowing the viewer to immediately recognize that the two are associated with one another. An editing technique which I used in both the video and in the digipack is the adjusting of the colour scheme. For example, almost every image had been saturated completely and increased in contrast and exposure. Therefore, in order to evoke the same feel of brightness I did the same in my digipack. I also decided to include a reoccurring motif in all of my ancillary texts, that being the ‘lollipop’ semiotic. Not only is this the title of the song, but it is also symbolic in many ways (it subliminally represents the notion of youth and how the sweet serenity of life can easily be sucked away, therefore we must embrace it). As a result of this, if the audience are attracted to such a sign they will most probably enjoy the video. 

THE WEBSITE 

The house style is also maintainedin the fan site which promotes the artist and their video.   This platform also contains the lollipop symbol several times throughout the site. I have chosen to do this as I hope that the audience member shall eventually associate the lollipop sign with the Mika’s hit song immediately after viewing it. Similar to the digipack, the website also includes screenshots of pictures from the music video as well as the video itself being embedded into the site so that it’s the first thing the viewer sees when entering the homepage. 

SYNERGY

At first, I found the task of combining various different agents together in order to promote the artist (Mika) and his song (‘Lollipop’) very difficult. However, once I had grasped the ‘feel’ of the song and the and themes it portrays, the direction became more clear. I aimed for all the products to be related through their; characters depicted (the young children); colour scheme (fully saturated); context (the park/ colorful living room/ studio); and the symbols (lollipops, roses, hearts, etc). 

MY EVALUATION P3

MY EVALUATION P4