MUSIC VIDEO INTERVIEW

This video shows some of my friends responses to a set of questions about music videos that i asked them...



What i found the most interesting about the results was the answers i received when asking about their favourite and least favourite music videos. This is because there was a huge contrast in answers. For example, one person said a Miley Cyrus video was their favourite, whilst two people commented on Miley Cyrus's videos being their least favourite. Also, two people pointed out that Gangnam Style by PSY was their least favourite video. However, I personally consider this one of the most epic videos of all time. Furthermore, when visiting these videos on youtube, i discovered that they had an outstanding number of views.

Both these videos as well as the song themselves are extremely controversial as they either; break the typical conventions of music videos (e.g. the female sex symbol, lip syncing the lyrics, having a story line) or follow the conventions in such an exaggerated way that the audience are left shocked.

I personally think that one of the main reasons for this music videos 'success' (as some would call it) is the fact that Miley Cyrus has literally broken the convention of her former-self, thus leading to an extremely high amount of views and downloads as all audiences become shocked yet intrigued as to why she has chosen to do this.

Furthermore, the provocative outfits, promiscuous dancing, suggestive gestures, and various sexual innuendo's featured in the music video, has transformed Miley into a human 'Marmite' figure, as you either love her or hate her.

PSY is also another successful artist who, as a result of the music video's they have released, has become a worldwide 'Marmite' artist. I am a huge lover of PSY, as I think he is so much fun to watch and although his songs are (yes, i must admit) extremely annoying, they always make me laugh! His videos break the convention of a typical male music video as PSY himself isn't the attractive 'ladies man' we expect to watch. Instead, he represents a comic figure, who viewers can admire for his wacky personality and style, rather than solely his looks. Also, his peculiar dance moves shown in the video above have now become a global phenomenon, making PSY a worldwide star. 

As a result of my research, i have learnt that music videos are 90 percent of the time successful when they are controversial (like those shown above). This is because they are eye catching and different, thus intriguing for the audience and gives them something to talk about. Therefore, i would like to make my music video somewhat controversial and notably different amongst the large variety of others.